the Hip in the world of motorcycles: Harley Davidson, the largest U.S. manufacturer, bought the MV Agusta, historical Italian brand became famous on the slopes all over the world thanks the exploits of Giacomo Agostini. After 105 years in short the American home a turning point in its history and makes a sensational acquisition will allow it to be more competitive in Europe, and especially to form a kind of "luxury pole on two wheels" able to fight with weapons par with the Japanese giants. The deal, among other things, it seems that Harley Davidson has cost too much: just € 70 million, including debt to banks amounted to 45 million. Do not forget that fact no matter how small (the MV Agusta in 2007 has produced just 5,819 bikes) the range of motion Varese is a world leader and as a technology - above all - for image. Claudio Castigioni, who with his family owned 95% of the MV, thus, will remain chairman of the group and also the head designer Massimo Tamburini, creator of the best bikes in history, will continue to lead the team of designers who set the mark for success. The package also Cagiva acquisition is over and the agreement already provides that the former owners of the MV will be recognized further payments if the company reaches certain financial targets that the American company has set to achieve by 2016. The idea of \u200b\u200bthis acquisition? We explain it directly to the CEO Harley Davidson, Jim Ziemer, "Motorcycles are the heart, soul and passion of Harley Davidson, Buell and MV Agusta are all great products and have a close incredibly loyal relationship with customers. MV Agusta and Cagiva brands are well known and regarded in Europe. Bikes are synonymous with beautiful, Italian and of superior quality. "Meanwhile, from Milwaukee are quick to say that the MV Agusta will remain in Italy, with its headquarters in Varese. Of course, a fact closing time, the first goal of the new property will be to form a new leadership team, starting with a new general manager, but the purpose of the U.S. giant is clear: to revive the image of the Italian bike, tie - if possible - even more so these bikes to the area. Just as they made with Harley when they revived the brand. And, just like many other Italian manufacturers are forgetting, in pursuit of outlandish marketing strategies or competing on the level of performance of the Japanese bikes. Who knows that this acquisition will serve as a lesson. And that may finally make it clear to many other manufacturers that Italian bikes are bought mainly because ... Italian. Source: Republic
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